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Marketing management / Philip Kotler, Kevin Lane Keller, Alexander Chernev. Wyd. 16. Harlow [i pozostałe] : Pearson Education, 2022.
Positioning : the battle for your mind / Al Ries, Jack Trout ; with a new foreword by Philip Kotler. New York [i pozostałe] : McGraw-Hill, cop. 2001.
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