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New media in higher education market /
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ed. by Sławomir Smyczek, Justyna Matysiewicz. |
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Marketing. PR. Reklama (MARKETING.PR.ADVERTISING) (NEW )
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Katowice :
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Publishing House of the University of Economics in Katowice,
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2015.
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416 s. :
il. ;
25 cm.
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(Prace naukowe - Uniwersytet Ekonomiczny w Katowicach )
(Scientific publication / University of Economics in Katowice )
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Materiały z konf., 15-17 czerwca 2015 r., Katowice.
Bibliogr. przy ref.
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978-83-7875-267-7
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