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Współczesne uwarunkowania promocji i reklamy = Contemporary conditions of promotion and advertising /
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Contemporary conditions of promotion and advertising /
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| Contemporary conditions of promotion and advertising
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red. nauk. Artur Jan Kukuła. |
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Marketing. PR. Reklama (MARKETING.PR.ADVERTISING) (WSP )
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Warszawa :
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Difin,
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2013.
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291, [1] s. :
il. ;
23 cm.
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Bibliogr. przy rozdz.
Streszcz. ang.
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978-83-7641-720-2
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